According to Manpower Group’s latest employment outlook survey, employers in all U.S. regions and industry sectors expect rapid headcount growth. As the competition for talent continues to escalate, now is the time to prioritize your recruiting efforts and differentiate your talent brand. A digital experience may ultimately be the deciding factor that urges your ideal candidate to click that “apply” button with confidence. And while all that shimmers isn’t gold, your most important recruiting asset could be your career site, so here are some simple steps to make sure it’s effective, efficient, and aesthetically pleasing.
Creating a career site that is beyond a job listing means that you must adapt and learn how to speak to today’s top talent. Modern-day candidates are eager to make their mark on the world, create a profound difference, and contribute to a greater vision. They are motivated by more than money — they want depth, meaning and purpose, and are placing an increasing emphasis on joining mission-driven organizations. They want to be emotionally connected to their position and the company that they choose to work for. Without a doubt, your career site should have the ability to answer questions like “what inspires me to come to work every day,” and “why did I choose to join this organization in particular?”
Does your career site convey your brand mission? Do you display how your employees feel about their work? Most importantly, does it share what it means to be a part of your organization?
In order to construct a winning career page, you must develop a structure that is creative, interactive, usable, and authentic. If you have read any of our content that stresses the importance of creating an employer value proposition, you know that it a key element of your internal and external communications, attracting your ideal talent, and retaining your top performers. Employer branding messages that aims to portray your organization’s dynamic work culture shows exactly what you stand for and empowers prospective candidates to join your workforce.
Content is king, and visuals are an increasingly influential aspect of employer branding. A combination of fresh copy and compelling visuals will tell your brand story through the perspective of your team and showcase the daily life of the office. Showing a passionate and enthusiastic company culture creates a strong connection with potential candidates.
A picture is worth a thousand words. Put your employees at the forefront, after all, they are the heart and foundation of the organization. If an asset of working for your organization is that it is highly team-oriented, prove it. Using eye-catching visual communications that showcase your environment, culture, and team interaction will increase the impact and credibility of your career site. This will compel potential candidates in a way that even the most extensive text can not. Those who are eager to build lasting relationships with a team that is committed to a common goal are motivated by seeing real employees, real environments, and real opportunities.