How many members are in the Association? We represent nearly 4,000 members and facilities.
Would there be any interest in surveying non-members of the Association? TBD in consultation with our selected vendor.
While outside the current project scope, a primary component of a rebranding strategy can sometimes include the organization’s website or other in-bound marketing materials. Is that something you are considering at this time? Yes, we are interested in a discussion of our website and other materials as part of rebranding.
How might you determine if a new website is needed? Just from a new logo and visual identity or other considerations? We’ll make that decision very early in our rebranding process, in consultation with our selected vendor, and the contract can be updated to reflect its inclusion if necessary.
Are you seeking a new website just to reflect the new brand identify or are you coupling with new user experience, functionality, integration desires and needs? TBD in consultation with our selected vendor.
How do you feel about a new website as a separate scope of work when more details are known? TBD in consultation with our selected vendor.
For the brands standards and usage guidelines, are you seeking a print deliverable, a digital/online deliverable, or both? Digital/online at least.
How many IMA staff will review and provide feedback and what are their current roles? How large is the Board Committee or Member Focus Group? TBD, but at least three IMA staff including Gordy Hulten.
Who will be the agency’s point of contact? What is this person’s current role and responsibilities? Gordy Hulten will be the IMA point of contact.
What is or is not awarded agency’s responsibility in achieving consensus month the IMA staff, Board Committee and/or Member Focus Group? We expect developing consensus will be IMA staff’s responsibility, with vendor assistance.
How are you defining project phases? According to the bullets in the Project Scope? The Proposed Timeline? The timeline is our initial vision but can be changed in consultation with the selected vendor. We’d like to roll out in October but can be otherwise flexible.
What budget does the IMA have for this project? TBD.
Please confirm the membership survey will be electronically distributed? Will you also want hard copies distributed? Yes, electronically distributed.
Is your membership database segmented by length of membership, company size? Yes.
Are there parameters that we will want to sort results? TBD in consultation with our selected vendor.
Can you please clarify how many brand, logo and visual identity element concepts you anticipate receiving? Is there a specific number you are looking to see? We’re interested in evaluating several concepts.
How many primary Audiences do you have? Three – members; public; policymakers.
Are they all within the members or are there audiences that may need additional surveying outside of membership? We do not need to survey outside of membership.
Do you want estimates for rollout of the strategy? Meaning is one of the final deliverables a monetary budget for execution of promoting the rebranding? Likely, if it’s not included in the rebranding budget proposed.
Do you have a budget range for roll-out strategy? TBD in consultation with our selected vendor.
Do you have any historical channel marketing plans, costs and results (ROI) for previous strategies executed? No.
Please confirm the website bid is separate and may be part of the recommendation and strategy rollout. Yes and yes.
If so, do you have current plans to make your site secure? TBD in consultation with our selected vendor.
How frequent have you made updates? Historically, several times per month.
Is it important for you to be able to make updates within IMA so you are not dependent upon an agency? Yes.
Do you have current analytics on your site? If so would we be able to have access to review visitor behavior? We have analytics we can review with our selected vendor.
Is there content you feel you are missing? TBD in consultation with our selected vendor.
What do you like/dislike about the existing site and the way it functions? TBD in consultation with our selected vendor.
Do you have a preferred platform? TBD in consultation with our selected vendor.
How is it currently managed? Is there an agency who is managing it? In-house.
You ask about financial stability. Is this in regard to our firms financial stability and if so what type of information you are looking for? We’d like some indication that your firm is established enough that you’ll be around long enough and able to complete the project.